Scoring Your Results
Add up your scores for all 10 questions. Your total will be between 0 and 100.
Revenue Leak Diagnostic Scoring
| Score Range | Level | What It Means |
|---|---|---|
| 0-30 | CRITICAL | Your business has significant structural leaks. Revenue is being lost at nearly every stage. The good news: the biggest improvements come from fixing the most basic gaps. Start with Questions 1, 5, and 7. |
| 31-60 | LEAKING | You have some systems in place, but they are inconsistent or manual. Revenue is leaking through gaps in follow-up, tracking, and payment friction. Focus on the questions where you scored below 5. |
| 61-80 | FUNCTIONAL | Your business has working systems. The leaks are smaller but still meaningful. At this level, optimization produces real gains. Focus on the questions where you scored 5-7 and push them to 8+. |
| 81-100 | OPTIMIZED | Your systems are strong. You are in Builder mode. The gains at this level come from fine-tuning: conversion rate optimization, advanced segmentation, and lifetime value expansion. |
What Your Weakest Scores Tell You
The questions where you scored the lowest are your biggest revenue leaks. Not the most dramatic problems. The most expensive ones.
Here is a quick map of what to read next based on your lowest-scoring areas.
Questions 1 and 2 (Response time and follow-up): These are the foundation. If leads are not being contacted quickly and consistently, nothing downstream matters. Your ads, your landing page, your offer could be perfect, and it would not matter because the lead goes cold before anyone talks to them. I covered automation priorities for this in "The Automation Layer."
Question 3 (Cost per acquisition): You need visibility before you need optimization. Start by tracking your ad spend, your tool costs, and your client count in a simple spreadsheet. The number does not have to be precise. It has to exist.
Question 4 (Show-up rate): This is almost always a reminder problem, not a marketing problem. Two automated reminders (24 hours and 1 hour before) will move this number by 20-30 percentage points.
Question 5 (Follow-up sequence): Your CRM should handle this. If you do not have a CRM, this is the first thing to set up. GoHighLevel, HubSpot, even a basic email sequence through Mailchimp or Resend. Something that fires automatically when a lead enters your world.
Question 6 (Pipeline visibility): A CRM with a visual pipeline solves this. You should be able to open one screen and see every lead, their stage, and their next action.
Question 7 (Payment process): If you are in the Philippines and still using manual GCash transfers, read my post on PayMongo, GCash, and Maya. The short version: pay the 2.5% fee. It will pay for itself 12 times over in recovered revenue.
Question 8 (Traffic source tracking): UTM parameters on every link. Lead source fields on every form. Tag leads in your CRM by where they came from. This data changes how you spend money.
Question 9 (Cold lead recovery): Build a re-engagement sequence. 3-5 messages over 2-4 weeks, spaced out, value-first. "Hey [Name], I thought of you when I saw this. Here is a free resource on [their problem]." Not pushy. Not salesy. Just present.
Question 10 (Business independence): This is the sum of everything above. If your business cannot run without you for a week, the fix is not one thing. It is all of the above, built incrementally, starting with the biggest leak.
The Mechanic's Mindset
A mechanic does not guess. They plug in the diagnostic tool, read the codes, and go straight to the problem.
You have just read your codes.
The temptation now is to try to fix everything at once. Do not. Pick the one question where you scored the lowest and fix that first. Just that one. Get it from a 2 to a 6. Then move to the next one.
Incremental progress beats ambitious paralysis every time.
Hormozi talks about the "lead domino" concept. The one change that makes every other change easier or unnecessary. For most service businesses, that domino is Question 1 (speed to lead) or Question 7 (payment friction). Fix one of those, and the revenue improvement funds the rest.
Seneca wrote, "Begin at once to live, and count each separate day as a separate life." You do not need to build a perfect system today. You need to fix one leak today. Tomorrow, fix another. Each day, the engine runs a little smoother.
Take the Next Step
If your score was below 60, I want to talk to you. Not to pitch you. To help you read the diagnostic more deeply.
In a 30-minute complimentary consultation, I will look at your specific business, identify which of these 10 areas is costing you the most revenue, and map out the fix. Some of it you can do yourself. Some of it needs a system built. Either way, you leave with a plan.
If your score was above 60, good work. You have systems. The conversation for you is about optimization, not triage. I can still help, but you are in a different position than most.
Book the call. Let us read the codes together.